Could your sales staff price this baby without your help??

(Mine could - David Geller)

Does the sales staff constantly ask you or the jeweler these questions?

• How much is it to size this ring?
• Do we need to take these stones out?
• How many tips does this ring need?
• How much is a lobster claw?
• Where do I order screw posts for these earrings?
• Can you come out and price this matching wedding band we drew up?
• How much will an 8 point diamond cost the customer?
• What styles of hand engraving can I offer the customer?

MAKE MORE MONEY FROM REPAIRS AND CUSTOM DESIGN

 

Geller’s Blue Version 5.0 just out, with updates for current metals market!

 

Newest Geller Blue Book, now in a 3 ring binder. In this way we can mail to you updates as they are needed. 

 

Recently updated the version 5.0 users, release 4 is $1050 and platinum at $1350. You then choose to replace the pages (everyone should) and you're book is up to date.

 

Geller’s Blue Book to Jewelry Repairs is the only jewelry repair              
and design pricing guide available for jewelers.                                                              

Made to be used by the Sales Staff at the counter. Over 300 pages and over 3000 prices. Uses a 3 time markup on the findings and 4 time markup on the jeweler’s wages, figuring the jeweler earning $40,000 to $55,000 per year.

 

 

Most all findings in the book have the stock number next to it for:

1. Stuller
2. Roseco                                                                             
3. R Findings                                                                
4. Agem
5. Hoover & Strong
6. Borel
7. Southeastern Findings

Now the staff doesn’t have to go to another book to order that 6 prong platinum head for Mrs. Smith’s job.

Here’s just a small sample of things we price in Geller’s Blue Book:

 

        ·        Sizing-14kt, 18kt, Platinum, even Silver

·        Shanks

·        Laser pricing for sizing rings and also installing

          shanks-all done with a laser

·        Adjustable Shanks

·        Tips, prongs, bezel & channel repair

·        Stone setting, all shapes and sizes

·        Removing & resetting for fragile stones

·        Heads and Set-prices include the head, soldering in place and setting,  
    bezels too

·        All kinds of clasps (14k, 18kt, Silver, Platinum)

·        Earring mountings including setting

·        Conversion of earrings to posts, clasps, Omega backs, etc.

·        Machine engraving, hand engraving, family crests

·        Bails, pendants, pin stems-prices include the finding and setting in one
    number.

·        Soldering.

·        An intensive section on Laser welding repair pricing.

·        Casting stock waxes.

·        Hand Carved waxes-extensive pricing for virtually any job. Includes Cad/Cam.

·        Watch repair, watch batteries, band shortening

·        General jewelry repairs-Hinges, stringing, refinishing, rhodium & gold plating, 
    tennis bracelet repair, polishing & repairing chipped stones. 

                       Over 25 pages just in general repair alone.

·        Small diamonds for repair and designing. Over 15 pages of  gemstone
    pricing for individual stones.

·        40 pages of charts, birthstone lists, labor warranties, refund policies.

·        90% of Geller’s Blue Book has Express pricing – do the job faster and get
    50% more money!

Geller’s Blue Book arrives as a kit. IDesigned to help the staff do their job without interrupting yours! The  kit includes:

·      312 page Geller’s Blue Book to Jewelry Repair & Design, 14 chapters,               over 3000 prices all in a 3 ring binder.

  

 

·     3 sets of Instructional audio CD’s:
a.         Storeowner-showing you how the prices were derived, the
            markup used, how to institute the book into the store and   
            a commission system is explained,
b.         Sales Staff-Teaching the sales staff how to sell repairs &  
            custom design; some take-in techniques; what to say
            to customers concerned about price (90% don’t care about price).
c.         Tour of Geller’s Blue Book-Most important.
d.         Bonus CD-Inventory management

·        Counter Mat

    This mat answers the question to your customer “Our Policy on Cleaning Your Jewelry”. On the mat we offer 3 choices:

a.         Free – Ultrasonic
b.         Budget buff - $8.00. Buff only.
            No guarantee, stone tightening.
c.         Back to factory specs. Refinish like new,
            check and tighten stones and a guarantee (subject to a
            few rules).

 

 

Last time we polled our clients using Geller’s Blue Book, 85% of them said the book “increased shop sales 50-100% in less than a year!”

Your store can have this same increase and guess where the money lands?

Straight to the bottom line-right into the checkbook.

When you open up a findings or mounting catalogue, point and say:

“The ring is only $385.00”
”The clasp is only $45.00”

Don’t you get a 90% closing ratio? YES! Because you’ve opened up an authoritative book. But most importantly

 REPAIRS ARE NOT PRICE SENSITIVE-THEY ARE TRUST SENSITIVE!

Think about it. When you show 10 people at the case 10 pieces of jewelry, what percent actually say “I’ll take it”! Two, Three, Four?

Now when you wait on 10 people at the repair counter-out of 10 how many people leave the job in a job envelope?

How about 9 or 10 out of 10!!!

That’s because repairs are not price sensitive, they are TRUST SENSITIVE!

You should be getting your correct amount of money. It’s time to equalize yourself with the money made by other trades people who also work with their hands. Get a 3 time markup on repairs using Geller’s Blue Book. You have to aim for a 3 time markup because with re-do’s, freebies and other giveaways your store should settle for no less than a 50% gross profit margin (keystone) from the shop. Mine had 63%!

How much is all of this? A couple of half shanking jobs and you paid for it:

$399 plus shipping and you get the whole kit (the blue book, 9 audio CD's, a Quick Pick repair list-20 of the most used repairs plus the take-in counter mat).

This includes "mailed to you" updates for the book during the year as needed for the first full year. After the first year, the book can continue with a subscription basis od only $199 a year. Always be current and never have to buy another book!

Need additional copies for the show room or shop? After purchasing the kit you may get addiitonal copies of the book for only $65.00 each, but you must first own the 5.0 Blue Book.

And it comes with a 30/30 money back guarantee:

“If your shop doesn’t minimally increase shop sales by 30% in 30 days I’ll refund 100% of your money plus the shipping both ways”
David Geller, Director of Profit, JewelerProfit

How many people use our pricing book? How about over 5800 stores in the in U.S.A.; Great Britain; Guam; Italy, Australia and Canada.

Go ahead and order Geller’s Blue Book for your store and start making more money the first day it’s on the counter. Need additional copies for other stations in the store?

Places where the phones are answered

·        Take in counters

·        Sales counters

·        Office staff

·        The shop

We can also customize the cover. Rather than using our “jeweler” on the cover you can have your logo on the cover along with your store’s name and address. There is a one time fee of only $65.00 and you’ll be able to use it on this version and any future versions without any additional printing charges.

So stop waiting and hoping for more repair dollars. Order your copy today. On the left menu click on “Free 10 page sample” and open up a pdf file where you can get even more information about the book, see actual pages and some more FAQ’s. Then go to Products on the left menu and purchase your kit and any additional copies on line-secure. Or call us toll-free at (888) 255-9848.

 

Products

or go back to the top and on the left click "Products".