This was suggested to me last year by a jeweler/client of mine. I then posted this on Polygon.net (a jewelers buy/sell/discussion network-you should join) and several jewelers signed up for this and had sales versus cost of numbers like 10 to 1.

 

You and your family have used these yourself, they came in your mailbox. These are called Wow Cards and WOW is what you'll say when customers flood your store. They arrive in your mailbox as a postcard. So unlike email which has on a good day a 30% open rate Wow cards have a 100% open rate. Meaning you have to at least look at it (open rate) and decide to keep it or toss it. Many......