· Handbook showing all strategies, advertising for repair and custom design and commission systems, and human resource forms use in the workshop.
· Sales training schedule in Microsoft Excel for sales training meetings through out the year. The same sales training material David used in his store, doing over 1.8 million in sales with 75% of that coming from the shop!
· To help with sales training one copy of Harry
Friedman’s book “No Thanks, I’m Just looking”. Selling in a retail store.
· Morning & afternoon snack plus lunch!
· Lunch
· The complete new Geller’s Blue Book,
version 5.0, which includes:
Over 300 pages of pricing for repairs; custom design; wax carving; hand engraving; stringing; watch repair, small stones & more!
Stock numbers for Stuller; Southeastern
Findings; R Findings; Agem; Borel; Hoover & Strong; Roseco.
Handy calculator in the manual and a brass millimeter slide gauge
This is what we’ll cover on one day:
· How to price even the toughest repairs for a profit each and every time.
· Pricing custom design, the most profitable field in the store. Even if you’ve never priced a custom job before.
· Pricing those weird jobs not found in the book.
· Sales techniques so you continue to have a high closing ratio.
· What to say to customers concerned about price.
· Advertising to bring more customers in the store
· Commission systems for the sales staff and the jeweler.
· Review of how your accounting should be setup so you can find shop profits with the click of a mouse.
· Special Bonus Session: Renie Geller, a 25 year Human Resource
professional and director of two large chains employing over 500 employees will show you the “ins and outs” of hiring, firing and discipline. How to keep your store out of hot water and get the most out of every employee so everyone is happy and productive.
· Employee and shop evaluation forms.
· Training the staff when you get back to the store.
· Forms and job envelopes
· Discussion of the best Point of Sale programs for stores doing repairs; custom design along with product sales.
Here what others have said about coming to one of David’s many Repair & Design pricing workshops and those using Geller’s Blue Book over the years.
“I spoke to David on the phone last year and he listened as I said “no would pay those prices. So he sent me out a lower priced, older version, which raised my prices. As soon as I received it I implemented it and discovered my customers had no problem with these prices. Two weeks later I received the newest version of the Geller Book and have been it and much to my surprise and delight my customers are simply saying, “O.K.”!
The first appraisal we that charged by the book was for 12 pieces of jewelry that we would have previously charged around $200. We charged the customer $560.00 and his only response was “When will it be ready?”! That one transaction paid for the entire Blue Book program!! I recommend it to all of my jeweler friends.”
Jim Paon
Ashley Jewelers
East Providence, RI
“As I near retirement age, though I’m sure I will never retire, I like Geller’s pricing for a different reason. Yeah, I like the money a lot, but really appreciate is the prestige it brings to our entire industry. Let the hacks get a few bucks for sizing. I charge ala Geller and let my customers know we’re dedicated professionals in a prestige industry.
In a time when everything is commoditized (especially diamonds) its nice to be known for a lifetime of skill and learning an to be reimbursed for it to boot. I just wish everyone charged the right price for their time and talent., it would surely benefit us all. I’m doing my part.”
Bob Zwibel
Diamonds Ltd.
Cajon, California
“I wouldn’t want my competition to find out what I do...but for other jewelers, Attending David’s workshop it’s a must!”
W.J. Smith-Smith Jewelers
Franklin, VA.
“Do you want to work less and profit more?”
Lucinda Rogers-Gold n Carats,
Irvin, TX
“After attending your workshop in Atlanta I went back to our store and started implementing what I learned and using your book. Previously, we had the cheapest repair prices in our area. After a few months over 90% of our problem customers left and now over a year later here are our stats: 300% increase in our average repair ticket; more than double our daily averages; two additional bench jewelers hired and we moved into a larger location. Thank you!”
John Gillis-The Jewelry Doctor
Northport, AL.
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With the training you'll receive in just one day you can go back to your store, implement the new Geller's Blue Book to Jewelry Repair and implment the training so the staff can sell repairs and custom design on their on!
All of this for only $749 and remmeber that includes the complete Geller 5.0 Kit (sells for $399) plus a workbook and LUNCH!
Addtional staff members can attend (and should) for only $179, they get a workbook and lunch too!
So print the attached form below, fax it back and start making more money from the shop.
The workshop is being held at Cesars Palace right on the strip. 8:30 to 5:30. Hurry, seats fill fast!
BONUS! Sign up by May 10th and we'll you $100 off the main attendee's fee!
Click below to print your registration form and fax back to us at
(404) 252-9835
Repair Workshop Sign Up Form. Click Here
