Header Graphic Header Graphic
Survey Results-Custom WK
Results of the Custom Design Survey


Here are the results of the Custom Design Survey I sent out about 2 weeks ago (done in 2007). More impressed than I thought I would be. It shows this is a GREAT, untapped market for the jeweler. Those tapping it are doing great. 213 people answered the survey and more came in after the totals were tallied. See my comments.
Its a PDF file, click below.
There's a LOT of money to be made in Custom Design. I sold my store in January of 2000, the year before we did $1.8 million in sales and 3/4 of that came from the shop. Lots of custom work.
David Geller

Custom Design Survey Results

Click filename below to access file