Here are the top 10 mistakes people make when pricing repairs:
1. Thinking of repairs as being price-sensitive
similar to the way jewelry products are.
Customers come to you because they trust
you. Want proof? Answer this simple test: Out
of 10 people who look in the case, how many
buy? (Average is two or three out of 10). Out of
10 people who ask if you can repair something,
how many leave it? (Average is nine out of 10).
There you go! It’s not price-sensitive.
2.Making the price up in mid-air and speaking
it orally. “That will run you about $45.” Bad
news, the customer might say, “Gosh, that
sounds like a lot, can’t you do better?” Okay, if
you hold your ground, fine....Read More