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March 30, 2020 @ 6:55 PM

The Small Business Owners Guide to the CARES Act

March 30, 2020

This is to help jewelers find important information during this tough time in America. The title just above above a link to an 11 page document on the relief package and what you get. For a government (SBA) document it's actually very easy to read and I will summarize here below.

Again the link to the 11 page SBA document can be opened by clicking this line


APRIL 1st, 2020 Updated:

Received this as an easy to understand documentation on the payroll Protection program (PPL) Click this line to open PDF file.


This is what I believe to be the application plus documentation to give your bank after Friday April 3rd.

>>>>I asked my CPA and when ......

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March 17, 2020 @ 9:30 PM

How to keep the pace with sales after the virus stuff is over

Although I haven’t polled stores about how business is doing right now, I had a poll to my jewelers and on Facebook asking are stores going to close and 80% said they’d stay open (as of Monday March 16th.)

Of course this could change but for people I spoke to business was slow. To be expected, people are quarantined at home. Only the brave go out.

Whether you are still open or closed and work from home you need to continue advertising and marketing. Your marketing needs to be:

  1. Upbeat
  2. Describe if you’re open exactly what you are doing to keep customer’s and staff safe.
  3. Fun/funny
  4. Proactive to think about buying jewelry, having repairs done and ......
  5. ...

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March 17, 2020 @ 9:26 PM

Can your jewelry store survive a downturn in sales now?

Kind of a “slam in the face” headline isn’t it? Don’t tell me you haven’t laid awake at night thinking about what the Corona Virus will do to your jewelry business.

Your sales for a period of time will for surely decrease. Are you prepared to make it to the other side? How about your employees who you keep talking about as “we are family here”?

There are two questions really, simple questions.

  1. Do you have enough cash to take you through the lower traffic time?
  2. How will your business run on the other side?

I’m not yelling “the sky is falling” as America always rebounds. As a 71-year-old I’ve seen many ......

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